Every operator wakes up needing the same reset: what broke overnight, what to focus on today, and whether the business is still on track for the year. Watermelon connects every system you run through its Wavelon engine. Jordan, the chief of staff that lives on top of it, gives you and your team that answer every morning, then carries out the fixes you approve.
Built inside a 20 million dollar grocery business, where it has run every day since September. Works on desktop and in the mobile app.
No dashboards to build, no analyst to hire. Watermelon reads the systems you already run and turns them into decisions.
Shopify, Magento or WooCommerce, your ad accounts, email platform, accounting, support desk and Slack. Read-only to start.
Forty checks across marketing, operations, finance and customers run in the first hour. You get a scored report in plain language.
Every morning: what moved, what is working, and the three things to fix in each area, with the dollar amount behind each.
A chat that answers against your own numbers, states the definition it used, and shows the source. Desktop or the mobile app.
Approve a fix and Watermelon makes the change in your store or ad account, with an audit trail and a one-click undo.
Most founders are strong on one side of the business. Watermelon covers the other side, in the language each side understands.
Store platforms, ad platforms, email tools and help desks each ship an assistant that sees its own corner. A founder decides across all of them: margin, cash, fixed costs, the team, the plan. Watermelon connects the whole business the way a chief of staff would, judges every number against the whole, and puts the same brief in front of you and your leads, so marketing, operations, finance and service decide from one picture, together.
Revenue goal, margin floor, the most you will pay for a customer, the cash you want to keep. The brief reports distance to each target, flags the week you fall behind, and says which of the three fixes closes the gap fastest. Direction, not just data.
Every brief names the wins to keep and the three fixes per area, ranked by the money behind them. Example below, numbers illustrative.
Store first, then whatever else you have. Read access to start; write access only for the actions you approve.
Highlighted connectors are live in the operator it was built in. The rest are on the roadmap in the order customers ask.
The health check knows what each store is struggling with this month. Watermelon matches you with four other founders of a similar size, in different categories, facing the same issue. One private thread, one call, the assistant keeps score of what everyone tried. Benchmarks for stores like yours on every tab, anonymised and opt-in.
Priced by store size so a 2 million dollar brand and a 40 million dollar brand each pay what the brief is worth to them. No per-seat, no per-conversation.
Stores under C$3M a year
Stores C$3M to C$20M
Stores above C$20M or several stores
Watermelon is the company. Wavelon is the engine underneath: the connectors, the warehouse each store gets, the definitions and the forty checks. Jordan is the chief of staff on top: the morning brief, the chat, the follow-ups and, with your approval, the fixes. You talk to Jordan. Wavelon is what makes Jordan right.
No. The first screen is a ranked list of what to do, with the number behind each item. The charts exist to back the list up, not the other way round.
Those read one department. Watermelon reads the store, the ads, the books, the warehouse and the inbox together, which is where a leader's decisions actually live. It has an opinion about what to do next, it shares that view with your team so each lead sees their part of the same picture, and it can carry the fixes out.
Both. You see the whole company. Each department lead gets the same brief filtered to their area, with their three fixes, in Slack, Teams, email or the app. The decisions get made together, from one set of numbers.
Connecting the store takes ten minutes. The health check runs in the first hour. The daily brief starts the next morning once the ad and finance connections are in.
An operator. It has run every day inside a Canadian online grocery group since September 2026, briefing the owner and six department leads across two companies. The product is that system, made to work for any store.
In a warehouse of your own on Google Cloud, in Canada or the US, never mixed with another store's. You can export or delete it at any time.
Shopify, Magento or WooCommerce, between C$2M and C$50M a year. You get the brief, the chat and a direct line to the people building it. We get your honest feedback.
Write to hello at thewatermelon.co with your store's name and platform.